Marmalade on Toast appointed!
The Live Theatre Winchester Trust, which incorporates Theatre Royal Winchester and Hat Fair, has just appointed Winchester based agency Marmalade on Toast to undertake a rebrand of the organisation.
Marmalade on Toast were appointed following a rigorous tendering process that saw eleven Hampshire based agencies bid for the project. Marmalade on Toast will work with Walnut, a Winchester based research agency, to help deliver this exciting project.
The organisation’s rebrand follows a year of significant change for the Live Theatre Winchester Trust. In 2017 Deryck Newland was appointed Chief Executive and subsequently recruited Andrew Loretto and Kirstie Mathieson, as Hat Fair and Engagement Director and Marketing and Communications Director respectively, to complete the charity’s leadership team joining Anita White, Business Director and Simon Spearing, Operations Director.
Kirstie Mathieson comments “This re-brand is a significant investment into the development of the Trust. The charity runs two well-loved and iconic Winchester brands – Hat Fair and Theatre Royal Winchester. As the two brands have worked closer together over time, across various community engagement projects and programming decisions, the identity of the trust has become indistinct. There is a real need to create a clearer identity and voice to communicate with our audiences which we hope this process will deliver. The rebrand is critical to the success of the organisation going forward.”
Deryck Newland continues, “We are thrilled to be working with Simon and his team at Marmalade On Toast. There is a real synergy between the agency and us. The personalities of the teams are a great fit and we look forward to going on this journey of discovery with them.”
Simon Harmer, Founder of Marmalade on Toast comments “This project has great personal resonance for me, and many of my team. As residents of Winchester and regular attendees of both the Theatre and the Hat Fair, we are very excited about working on the rebrand. It’s also important for us to work with people who clearly care so much for the work they do, which Deryck, Kirstie and the team at the Trust evidently do. We look forward to delivering something of real creative value to this amazing city.”
The re-brand project is the first step within an ambitious new business plan to become the creative hub of the city. Future plans include transforming the foyer and bar areas of the theatre to create a more welcoming environment for our audiences as well as offering a focal point for creative people to meet and share ideas. Plans are also in place to expand our community engagement and educational work within Winchester and the wider district.
The research phase of the branding project will start later this month with consultation with audiences and interviews with team members. Following this the creative process will begin with the new branding and visual identity being rolled out at the end of the year